How to Get Orders Via WhatsApp: Complete Guide for Small Businesses
WhatsApp isn't just for chatting with friends. For millions of small businesses worldwide, it's become the primary channel for receiving orders — no app development, no website required, just direct conversations that convert.
If you're a small business owner looking to start taking orders through WhatsApp, this guide covers everything: from setting up your order link to managing incoming requests efficiently.
Why Take Orders Via WhatsApp?
The numbers speak for themselves:
- 175 million people message a WhatsApp Business account every day.
- Small businesses using WhatsApp for orders report 30-50% higher conversion rates compared to traditional web forms.
- 80% of customers in Latin America, India, and Southeast Asia prefer ordering through messaging apps over websites.
- The average order-to-confirmation time on WhatsApp: under 5 minutes.
WhatsApp works because it meets customers where they already are. No downloads, no account creation, no learning curve. They tap a link, type what they want, and you confirm. Done.
Step 1: Create Your Order Link
The foundation of your WhatsApp ordering system is a click-to-chat link with a pre-filled message that guides the customer.
Using wplink.app (Free)
- Go to wplink.app.
- Enter your business WhatsApp number with country code.
- In the message field, type an order-friendly prompt:
Hi! I'd like to place an order: Product: Quantity: Delivery address: - Click Generate Link.
- Copy the link.
This pre-filled template gives customers a structure to follow, which means you get organized orders instead of vague messages like "hey, how much?"
Create Multiple Order Links
For better organization, create different links for different purposes:
- General orders: "Hi, I'd like to place an order"
- Menu/catalog requests: "Hi, can you send me your menu/catalog?"
- Repeat orders: "Hi, I'd like to reorder my usual"
- Wholesale inquiries: "Hi, I'm interested in wholesale pricing for..."
Generate each one at wplink.app and use them in different places.
Step 2: Set Up Your WhatsApp Business Profile
If you haven't already, switch to WhatsApp Business (free):
- Download WhatsApp Business from the App Store or Google Play.
- Register with your business number.
- Complete your profile: business name, description, hours, address, website.
- Set up your catalog with products, prices, and images.
A complete business profile builds trust. Customers are more likely to order from a professional-looking account.
Quick Replies for Common Orders
Set up quick replies (shortcuts) for frequently sent messages:
/menu→ sends your full menu or catalog/hours→ sends your business hours/delivery→ sends delivery areas and fees/payment→ sends accepted payment methods/confirm→ sends order confirmation template
This saves you minutes on every conversation.
Step 3: Share Your Order Link Everywhere
Your order link is useless if nobody sees it. Put it where your customers are:
On Your Website
Add an order button to every page:
<a href="YOUR_WHATSAPP_ORDER_LINK" target="_blank" rel="noopener"
style="display:inline-flex;align-items:center;gap:8px;
background:#25D366;color:white;padding:14px 28px;
border-radius:8px;text-decoration:none;font-weight:600;">
📦 Order Via WhatsApp
</a>
Plus a floating button that's always visible. Generate your link at wplink.app and plug it in.
On Social Media
- Instagram: Add to bio, use in stories with "Swipe Up" or link sticker
- Facebook: Pin a post with your order link, add to Page info
- TikTok: Add to bio link
- Google Business Profile: Add as a messaging link
On Physical Materials
Convert your WhatsApp link to a QR code and print it on:
- Menus (restaurants)
- Business cards
- Packaging and receipts
- Shop windows and counters
- Flyers and brochures
In Paid Ads
Use your WhatsApp link as the destination for Facebook and Instagram ads. Click-to-WhatsApp ads are one of the highest-converting ad formats for local businesses.
Step 4: Manage Orders Efficiently
Getting orders is great. Managing them without chaos is the real challenge.
Order Tracking System
For small volumes (under 30 orders/day), a simple spreadsheet works:
| Time | Customer | Items | Total | Status | Address |
|---|---|---|---|---|---|
| 10:30 | Maria | 2x Pizza, 1x Soda | $25 | Preparing | Calle 50 #12 |
| 10:45 | Carlos | 1x Burger combo | $15 | Delivered | Carrera 7 #89 |
Labels and Organization
Use WhatsApp Business labels to categorize chats:
- 🟢 New Order — just received
- 🟡 In Progress — being prepared
- 🔵 Ready/Shipped — on its way
- ✅ Completed — delivered and confirmed
- 🔴 Issue — problem to resolve
Auto-Replies
Set up automatic messages for:
- Greeting message: "Thanks for your order! We'll confirm within 5 minutes."
- Away message: "We're currently closed. Orders placed now will be processed at [opening time]."
Step 5: Create Order Templates
Make ordering easy by providing templates customers can fill out. Here are examples by business type:
Restaurant / Food Delivery
🍽️ ORDER FORM
Name:
Items:
Special requests:
Delivery or pickup:
Address (if delivery):
Payment method:
Retail / E-Commerce
🛍️ ORDER
Product:
Size/Color:
Quantity:
Shipping address:
Preferred payment:
Services
📅 BOOKING
Service needed:
Preferred date:
Preferred time:
Location:
Additional notes:
Share these templates in your catalog, on social media, or include them as pre-filled messages in your wplink.app links.
Step 6: Payment Collection
WhatsApp doesn't process payments directly, but you have options:
- Cash on delivery — simplest for local businesses
- Bank transfer — share your account details after order confirmation
- Payment links — use Stripe, PayPal, or Mercado Pago to generate a payment link and send it in the chat
- WhatsApp Pay — available in select countries (India, Brazil)
Payment Confirmation Flow
- Customer places order via WhatsApp
- You confirm items and total
- Send payment link or bank details
- Customer sends payment proof (screenshot)
- You confirm receipt and provide delivery estimate
Best Practices for WhatsApp Orders
Response Time Matters
- Aim to respond within 2 minutes during business hours.
- If you can't respond immediately, set up an auto-reply with an estimated response time.
- Customers who wait more than 10 minutes are 40% more likely to abandon the order.
Be Professional but Personal
- Use the customer's name.
- Send order confirmations with a summary.
- Follow up after delivery: "How was everything?"
- Keep a friendly tone — WhatsApp is a personal medium.
Catalog Management
Keep your WhatsApp Business catalog updated with:
- Current prices
- Available items only (remove out-of-stock)
- Clear product photos
- Descriptions with sizes/variants
Handle Peak Hours
During rush times:
- Use quick replies extensively.
- Have pre-written order confirmation templates.
- Consider using WhatsApp Business API with multiple agents if volume exceeds 100 orders/day.
Scaling Beyond Manual Orders
Once you're consistently getting 50+ orders/day, consider upgrading:
- WhatsApp Business API — supports multiple agents, chatbots, and integrations
- Order management tools — platforms like Tidio, Respond.io, or custom solutions
- Automated catalog browsing — chatbots that let customers browse and order without human intervention
But start simple. The free WhatsApp Business app + a well-crafted order link from wplink.app handles the needs of most small businesses perfectly.
Common Mistakes to Avoid
- ❌ Not having a clear order process. Give customers a template to follow.
- ❌ Slow responses. Speed is everything in messaging commerce.
- ❌ No order confirmation. Always send a summary before processing.
- ❌ Ignoring after-sales. Follow up to build loyalty.
- ❌ Using personal WhatsApp. Switch to Business for labels, catalog, and auto-replies.
- ❌ Complicated order flows. If it takes more than 5 messages to place an order, simplify.
Frequently Asked Questions
Is selling via WhatsApp free?
Yes. WhatsApp Business is free to use. You only pay for your products/services and any advertising you do to drive traffic.
Do I need a website to take WhatsApp orders?
No. Many businesses operate 100% through WhatsApp with no website. However, having a simple landing page with your WhatsApp link helps with SEO and ads.
Can I manage orders with a team?
With the standard WhatsApp Business app, only one person can manage the account per device (up to 4 linked devices). For teams, you'll need the WhatsApp Business API.
How many orders can I handle per day?
Manually, a single person can typically handle 30-50 orders/day via WhatsApp. Beyond that, consider automation or additional staff.
Is it legal to sell via WhatsApp?
Yes, in most countries. Just ensure you follow local commerce regulations regarding receipts, consumer rights, and data protection.
Conclusion
Getting orders via WhatsApp is the fastest, cheapest, and most effective way for small businesses to sell online. You don't need a website, an app, or expensive tools — just your phone, WhatsApp Business, and a good order link.
👉 Create your free order link at wplink.app and start receiving orders today.